Hook Starter
30 sound-off hooks with why-it-works notes, 10 AI video prompts written four ways (Veo, Kling, Runway, Sora), the Lab Label caption style and a 30-minute first-video workflow. 13-page PDF.
Get it freeAI video, out of the lab
We test Veo, Kling, Runway and Sora, keep what works, and package it into small, ready-to-use kits. No guru. No face. Just the exact prompt.
We ran this prompt 3 times. Take 2 won. That's the whole method.
The Hook Starter gives you 30 sound-off hooks, 10 AI video prompts for four tools, our Lab Label caption style and a 30-minute workflow. 13-page PDF, £0.
Small, opinionated, tool-specific kits. Every pack has a version number, a "last tested with" list and free updates.
30 sound-off hooks with why-it-works notes, 10 AI video prompts written four ways (Veo, Kling, Runway, Sora), the Lab Label caption style and a 30-minute first-video workflow. 13-page PDF.
Get it free
120 complete shots across six vibes (Cosy, Glitch, Cinematic, POV, Satisfying, Tech-reveal). 480 tool-ready versions, 120 on-screen hooks, cheat sheets, a fix-it table and a CSV of every prompt. 69-page PDF + CSV.
Buy on Gumroad30 faceless scripts (15–45 s) for vibe and life challenges, each with a hook, beats, on-screen text, shot list and a content calendar.
In the lab20 CapCut and 20 Canva video templates: captions, before/after splits, countdowns and tool-vs-tool comparisons.
In the labIdea to script to AI video to edit to post, with tool settings, batching and a labelling checklist for TikTok and the UK ASA.
In the labAll four paid packs plus 12 months of free updates and a bonus list of 50 Shorts ideas for tech and AI tools.
In the labWe run prompts through Veo, Kling, Runway and Sora, usually 2–3 takes each, and note what breaks.
The keepers become complete shots: subject, action, camera move, lighting, palette, sound cue and an on-screen hook.
Copy the version for your tool, pick the best take, add the hook and post. Saves you a few hours a week.
No. ClipKit Lab is a faceless brand. Everything we show is AI demos, screen recordings and before-and-after edits. The lab is the character.
Prompts are written four ways, for Veo, Kling, Runway and Sora. The Kling version is a good starting point for tools such as Hailuo, Pika, Luma or Seedance.
Yes. It's £0 on Gumroad. You give an email address at checkout so we can send the file and the occasional newsletter, and you can unsubscribe at any time.
You need access to at least one AI video tool. Our packs don't include credits or subscriptions.
No, and anyone who says otherwise is selling something. AI video is probabilistic and models change often. Expect to pick the best of 2–3 takes. Our fix-it table shows what to change when a take misbehaves.
Yes, in your own or your clients' content, subject to each AI tool's own terms. Please don't resell or share the packs themselves.
No. We sell tested starting points that save time. Results depend on you, the platform and the tools.
Purchases are handled by Gumroad. You get an instant download link by email and in your Gumroad library, and updates land there for free.